web development
Our approach to web sites and applications is simple:
usability is everything
There are a lot of things your site should say about you. One of the most important is that you respect your visitors' time and needs. We help you communicate that by making your site's usability our top priority.
To make sure visitors can find what they're after, we focus on simple, consistent layout and navigation. We can provide easy, smart search. And if your site is complicated, or you just want to know beyond a doubt how it works for your audience, we can conduct formal usability testing.
always follow standards
Following web standards means our sites work for all visitors, whether they have different browsers, operating systems, or physical abilities. We avoid proprietary techniques that require plugins or break when new versions of browsers are released.
Clean, standards-based pages are easier for search engines to make sense of too, so they rank higher than those in which content is intermingled with its display logic, or hidden away in proprietary sizzle that the search engines' crawlers can't read.
accessibility is essential
Making your site usable for people with disabilities:
- May be a legal requirement, if you work with the federal government.
- Always makes good business sense: one in four adult computer users in the U.S. has a vision or dexterity difficulty. That's over 50 million potential visitors.
- Probably won't add to the cost. Happily, usable designs tend to be accessible designs, and vice versa.